Driving Green

Driving Green

By William Chiu

Suppose you're in the market for a new car. With the average gasoline price hovering around $3.00 per gallon, buying a hybrid vehicle might seem like the best way to go. Sure, the price of a Toyota Prius or Honda Civic Hybrid might cost more than their gas-guzzling counterparts, but the gas savings and tax credits offset the "green premium." Right?

Think again. Reuters reports that, despite sharply increasing gasoline prices, many hybrid vehicles are staying on car lots a lot longer than expected. And Kiplinger shows that, even in the course of five years, buying a hybrid vehicle might actually be more expensive than buying the gas-guzzling equivalent.

Suppose you want to buy a hybrid and you're going to give it to your son or daughter after five years. You should purchase a hybrid vehicle if and only if the benefits outweigh the costs. The benefits of a hybrid over a non-hybrid include an end-of-year $2,000 tax credit and gas savings accrued over the five years. The hybrid’s costs include an extra $5,000 up-front at the dealership.

We will assume gas sells for about $3.00 per gallon for the next five years, and that you will drive about 12,000 miles per year. If your traditional, non-hybrid car gets 25 miles per gallon and the hybrid will get 20 more miles per gallon, is it worth it to purchase a hybrid?

The cash flows from purchasing the hybrid vehicle rather than the gas-guzzling equivalent are shown below:



At first glance, the hybrid saves you $200 over five years, but that is deceptive because it does not account for the time value of money. If you could earn a 10% annual return investing in a high performing stock index fund, the tax credit and gas savings are worth less than what they appear. In order to calculate the hybrid’s net benefit, we must consider the time value of money, which says $1 today is worth more than $1 tomorrow, because $1 today can be immediately invested to earn a return.

The following shows the present values of the cash flows from purchasing a hybrid vehicle rather than a non-hybrid.



Net Benefit = -$756

Under these assumptions, you are better off buying a traditional car than you are buying a hybrid.

1. What if you drove 16,000 miles per year; is it worth it to buy the hybrid vehicle?

2. Driving a traditional gas-powered car imposes a negative externality (pollution) on the community. How do externalities affect your decision making?

3. Currently, there are only a few hybrid vehicles available in the market. If automakers such as Honda, Toyota, Ford, General Motors, Volkswagen, and Daimler-Chrysler realize that there are unexploited profits to be made in the hybrid vehicle market, how would this affect the premium you pay for a hybrid? If the "green premium" decreases, how would this affect the net benefit of buying a hybrid?