Behavioral Coaching: How Not to Waste Time
But behavioral coaching will not solve all performance problems.
If any of the following conditions prevail, you may be wasting your time:
• The person you're coaching is not willing to make a sincere effort to change. If someone is unwilling to say "I have a problem" or "I have something to improve," don't waste your time.
• The person has been written-off by the company. If you want to fire people, fire people. If you want to help them, help them. But don't jerk them around.
• The person lacks the intelligence or functional skills to do the job. Behavioral coaching does not turn a bad doctor into a good doctor, or a bad engineer into a good engineer.
• The person has the wrong strategy, mission or direction. If the people being coached are headed in the wrong direction, behavioral coaching will only help them get there faster."
• The person lacks ethics or integrity. Fire them. Don't use behavioral coaching to fix ethics problems.
Again, if any of these conditions exist, don't waste time on "coaching."

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