Ideavirus

Marketing by interrupting people isn’t cost-effective anymore. You
can’t afford to seek out people and send them unwanted marketing
messages, in large groups, and hope that some will send you money.

Instead, the future belongs to marketers who establish a foundation
and process where interested people can market to each other. Ignite
consumer networks and then get out of the way and let them talk.

The future belongs to the people who unleash ideaviruses.

What’s an ideavirus? It’s a big idea that runs amok across the target audience. It’s a fashionable idea that propagates through a section of the population, teaching and changing and influencing everyone it touches. And in our rapidly/instantly changing world, the art and science of building, launching and profiting from ideaviruses is the next frontier.


http://www.sethgodin.com/ideavirus/downloads/IdeavirusReadandShare.pdf